# Build with AI instead of just buying it

> Singapore AI consultancy founded by Uli Hitzel. AI strategy, teams and systems for manufacturing and operational technology, energy storage, healthcare and business functions.
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> Source: https://www.naida.ai/
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> Version: 9 (2026-11-10)

naida is an AI consultancy in Singapore, founded by Uli Hitzel. We help companies build their own AI capability: the strategy, the team and the systems.

Projects range from a working prototype built in one day to an in-house AI team set up over several months.

## What we do

- **Strategy with senior leadership.** We work with the C-suite and the board on where AI fits in the business, which projects come first, who owns them, what they cost and how to measure the results.
- **Interim roles to set up new functions.** We lead a new AI function, such as an AI centre of excellence, while it is set up: mission, first hires, project selection, and how it fits existing processes and governance.
- **Forward-deployed engineering.** Hands-on AI and LLM work, integrated with your systems, by engineers who also join business and strategy discussions, coach your teams and design the architecture.
- **Training, workshops and coaching.** Workshops for leadership teams, managers and technical staff on their own business problems, with the AI tools they will use afterwards, and 1:1 coaching for executives.

## Expertise and industries

- **Strategy.** Where AI fits in the business, what to build first, and how to bring scattered pilots, vendors and budgets into one plan.
- **People.** Training for leadership, managers and technical staff, AI champions in each team, and the roles needed to run AI in-house.
- **Technology.** Prototypes and production systems, connected to existing software and data, and to operational technology (OT): the machines, controllers and sensors on the shop floor and on energy sites.
- **Business functions.** AI for marketing, sales, legal, finance and HR.
- **Industries.** Manufacturing, energy storage, healthcare, financial services, consumer goods and retail, and the public sector.

## Partners

Morgan McKinley · Org · ELGO · Electric Minds · Zuhlke Engineering